selling proposition

基本解释

Whatever your unique selling proposition is, it’s gotta make simple logical sense.
無論你的銷售計劃是怎樣地獨特，它應該符郃簡單的邏輯。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您獨特的銷售主張，應在如何傳達將有利於您的訪客條款。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒認爲在産品上難以做到獨一無二的公司，將“營銷的重點轉移到情感銷售主張，來代替獨特銷售主張”。

North and South's unique selling proposition is that they, extraordinarily for a modern pop band, play instruments.
ECONOMIST: The last big thing
Cadillac, for one, might take issue with that--it has a 400hp, 5.7-liter V8 without any dome--but it's a selling proposition.
FORBES: Magazine Article
Selling proposition: Our gold is vaulted in Switzerland, not the sketchy places (New York, London and Toronto) used by the competition.
FORBES: Personal Finance