brand familiarity

基本解释

The packaging is the visual that signals the brand’s familiarity in the mind.
包装是一个产品与消费者心中的品牌熟悉度之间建立联系的视觉符号。
Furthermore, the discount effect is moderated by brand familiarity, promotion signal, and need for cognition (NFC).
并且，此效果将被品牌熟悉度、促销讯号及认知需求所干扰。
The results suggest that image-intensive tools generate different returns depending on the level of brand familiarity and cultural media.
结果表明，依靠品牌熟悉和文化传媒，影像加强器产生了不同的效果。

Most OishiNewsStation posts consist of images of meals, Oishi drinks and the three handsome young TV actors appointed as brand representatives to compete with the captain for familiarity with consumers.
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